Fashion is one of the most important things in everyone’s life. We dress for different occasions, and for youth, fashion is also a way to express ourselves, especially for adult and young adult. However, fashion brands for young audience can’t just sit and wait to gain an audience. Proactive and direct activation to communities with younger demographic is necessary.
Playhera thrives in connecting brands to communities and elevating their campaign through various activities and engagement. Our vast network of local communities can find the best audience demographic for brands not only in terms of age but also hobby and interest. On top of that, we can also help with activation with engaging campaigns.
One of our partners is Johnson, a local shoe maker in Indonesia. Established in Bandung, Johnson’s main products are sneakers with vibrant color and design, suitable for young adults and adults.
Another major selling point of Johnson is their collaborations with various media/anime franchises such as One Piece, My Hero Academia, and Naruto. These collaborations are implemented via special product lines with unique design befitting each franchise.
We recognized that Johnson’s product fits perfectly with Indonesia’s fighting game community whose members have disposable income and appreciate special-design sneakers. Thus, in collaboration with Johnson, we’re hosting a Tekken tournament in a venue while showcasing Johnson’s special collaboration sneakers. This collaboration allowed Johnson to introduce their brand and line of products to a suitable audience.
Held at a local bar in the evening, the tournament managed to get a full house. With simple format and unique challenges, the fighting game communities had a memorable experience, all while Johson’s products were in the center of it.
